Google Business Profile

Google Business Profile basics for local shops

Take your local presence to the next level with profile tips that help customers find and trust your shop.

By MarkMill Local Apr 24, 2026 6 min read

Google Business Profile is often the first place a local customer sees your business. Keep it accurate, complete, and active.

Profile basics

  • Use the right primary category
  • Add clear photos
  • Keep hours current
  • Respond to reviews

About the author

MarkMill Local writes practical website and local SEO guidance for Toronto small businesses.

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